GSK Stockmann has revamped its brand: the corporate law firm is now presenting itself with its new corporate design to position itself even more firmly in the market.
As of today, GSK Stockmann is presenting itself in a whole new light. The law firm’s new corporate design was introduced to the public on the opening day of the real-estate exhibition Expo Real in Munich. This new branding profile puts the spotlight on perspective, in particular the client’s view, as well as on personalized advisory services. GSK Stockmann’s repositioning as a leading independent European corporate law firm with focused legal services as well as their growing role as an international player is now visually supported through a new look. To achieve this goal, the firm reworked their logo, claim and colour scheme to fulfil the demands of a modern, dynamic corporate identity.
“Our new brand profile is a visual reflection of our strategic repositioning “, explained Carsten Knoll, Chief Operating Officer at GSK Stockmann. “Our client’s success has always been our motivation and now we have focused our communication efforts on this perspective. In doing so, we are not only boosting the recognition and unique position of our firm in the market, but also our profile for national and international clients.”
Focus on sectors
In future GSK Stockmann will strengthen their focus on their clients’ industries, bundling their industrial expertise in nine sectors: Real Estate Investments and Asset Management, Real Estate Projects, Public, Financial Services, Funds, Capital Markets, Mobility, Energy and Health Care. The law firm can thereby provide their clients and interested market participants with custom-fit solutions that holistically take the business model, the market and trends into account. With this new focus on sectors, the firm has restructured its legal competencies to offer these to their clients with the usual professional quality and pragmatic approach to finding solutions.
New corporate colour teal
As of today, GSK Stockmann’s new look will be defined by their corporate colour, teal. Teal represents authority, clarity and strength and reflects the law firm’s client-oriented, dynamic way of working. A complementary colour spectrum for the different sectors provides additional identification and orientation for employees and clients alike.
Claim: Your perspective.
The new claim “Your perspective.“ underlines the law firm’s client- and employee-oriented approach. It summarizes their philosophy of taking the perspective of clients and employees to find solutions in a pragmatic and innovative fashion. Taking action with an economic focus and entrepreneurial foresight is their linguistic trademark, clearly setting them apart from other firms in the market.
GSK Stockmann’s new corporate identity will now be displayed on the re-designed website www.gsk.de as well as all marketing touch-points.
Protection of the environment
When it came to choosing the paper to be used in flyers and brochures, GSK Stockmann made sure to select eco-friendly, sustainable material. Only paper fibre from forests that are 100% certified for ecological forestry is accepted. The paper used for the brand profile is FSC®-certified. This not only guarantees that harvested trees are reforested, but also encompasses other social criteria such as employment protection, health care and compliant labour conditions.
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